You’ve got a killer menu and your staff is on top of their game. Your costs are also down thanks to your reliable vendors and your top-notch negotiation skills. But sales are still not looking up. What can you do? It’s time to look at your marketing strategies.
When thinking about promotions, always consider your customers and what they want. Your offers will be a waste of time and effort if they are not suited to your market’s needs, behaviour, or interests.
Think about your brand as well and evaluate what works and doesn’t work with your identity. For instance, a fine dining restaurant should shy away from discounted offers and focus more on added value or premium experiences.
Lastly, your campaigns and initiatives are pointless if no one knows about them so create a strategic promotion plan. Develop targeted posts with visually appealing images on your social media, send constant reminders via email and get people talking through media features from top publications.
Here are five sure-fire ways to drive more people to your restaurant and boost your revenue.